Director-level professional with a proven track record of leading teams, driving digital transformation, and delivering successful projects for major clients. Skilled in IT management, digital publishing, and cross-platform collaboration.

Experience

Director of Digital Publishing and Information Center

Jieli Publishing Aug 2024 – Present
  • Team Leadership: Reduced operational costs by 30% within six months, turning the department profitable.
  • Digital Biz Dev: Exceeded 2024 annual performance target by 15% through strategic collaborations.
  • IT Optimization: Restructured IT architecture, deployed bastion hosts, and reduced issue resolution time to 48 hours.

Director of IT and Informatization

Beijing HUBS Education Tech Oct 2021 – Aug 2024
  • Transformation: Led Lark-based digitalization for 40+ processes, improving efficiency by 40%+.
  • Operations: Managed IT asset systems, network infrastructure, and AI tool adoption across the company.
  • Delivery: Delivered 20+ projects (¥30M+ value) for clients like Bank of China, PetroChina, and ICBC.
  • Hybrid Events: Facilitated live sessions for Harvard Business School faculty, managing complex AV setups.

Digital Business Consultant

VisionTalk Technology Dec 2020 – Present
  • Strategic consulting on digital business and publishing trends.
  • Client relationship management and expansion.

Business Development Manager

Oxford University Press Jan 2021 – July 2021
  • Secured 13 new partnerships in 4 months; achieved ¥35 million contract value in 6 months.
  • Key clients: ByteDance, iFLYTEK, Xiaomi, Baidu.

Director Of Business Development

VisionTalk Technology July 2019 – Dec 2020
  • Built Beijing team; led development and marketing of "BookVision" product.

Digital Sales Manager

Penguin Random House North Asia April 2018 – June 2019
  • Established digital rights database; managed "Peppa Pig" audio production.
  • Launched eBook business in China; first foreign publisher to operate directly on Amazon China.

Selected Projects

CRM System Implementation

Designed and built a Lark-based CRM, automating workflows and visualizing real-time business data.

Touch & Read Solution

Developed an interactive reading solution combining mobile app, camera, and paper stand hardware.

Peppa Pig IP Development

Led product planning for audiobooks and sonic reading pens, overseeing casting and OEM manufacturing.